News & Insights
Stay updated on the latest trends and valuable insights in the world of recruitment, workplace inclusion, and job hunting.
Stay updated on the latest trends and valuable insights in the world of recruitment, workplace inclusion, and job hunting.
Written By: Aidana Rakhimova
Published On: December 16, 2024
Hiring for ‘culture fit’ is one of the most popular and exclusionary recruitment practices today. A study done by the Society of Human Resource Management indicated that 84% of recruiters use ‘culture fit’ as a key factor when hiring. We’ve all applied to a job or been in an interview where they talk about being the right ‘fit’ to be a team player. What we don’t know is what this ‘fit’ looks like, and how much of it is within our control. Hiring for ‘culture fit’ may seem like the easiest and best opportunity for your recruitment practices, but is this best for business?
When using this approach to recruitment and hiring we unknowingly encourage unconscious bias. Whether hiring based on a certain set of ‘must have’s’ or a ‘feeling’ you get during an interview, that are not connected to the skills needed for the job, you could be unintentionally screening out diversity. Statistically businesses in Canada are still predominantly led by men (78%), most without visible or disclosed disabilities. If hiring for sameness, this usually this means hiring for someone to fit this same description of their ideal employee, losing opportunities to hire the best candidates for the job.
Hiring for sameness or ‘fit’ means hiring for sameness of thought, as they say, ‘a group of ‘yes men’. Meaning you’ll hire a group that will just agree with each other without having any discourse or diverse thoughts. Hiring for people with the same education, background, abilities, etc. creates a very narrow view of the possibilities and no opportunities for self assessment, constructive discord, or contradictions to inspire growth or self-awareness.
Rather than making hiring decisions that promotes a homogenous familiar culture, let’s shift our focus and try hiring for “Culture add.” This means hiring a candidate for what unique attributes, values, beliefs, behaviors, and experiences they can bring to your company and add it’s culture. Bringing in new perspectives, skills, backgrounds, and experiences will create opportunities for your business. Drive innovation through constructive discourse and encourage a sustainable workforce, preventing stagnation and creating better business outcomes. An article in Forbes stated that diverse teams deliver 60% better results and are 87% better at making decisions. There are only positive outcomes by hiring diversity, but you must be able to support them to retain them.
As we mentioned above hiring a diverse workforce is essential for a sustainable workforce and business innovation and growth. However, you need to be able to support and retain diversity for it to be sustainable for long term success. By beginning every task, project, policy, practice, etc. with accessibility in mind will support employee needs and inclusion at all stages. Creating opportunities for equity at work supporting in employee retention and increasing employee engagement.
Understanding the employee experience when assessing the effectiveness of your workplace diversity and inclusion efforts is essential in identifying what’s working or potential gaps. Look for opportunities to gather feedback and connect with your employees. This can be done through various forms and done simultaneously on an ongoing basis. For example, you can connect with your employees one-on-one while also having quarterly employee satisfaction surveys to evaluate current efforts and where to improve. Creating opportunities to gather information to support your workplace diversity and inclusion efforts will encourage your success.
It’s important to challenge your perspectives and how you’re supporting workplace growth. A great way to cultivate a culture of understanding, is to create a culture of knowledge by accessing training and looking for opportunities to sharing knowledge. People are diverse and best practices are always evolving, staying up to date on new information will support employee and business growth. However, training and growth opportunities must happen at every level of employment for it to be effective.
Hiring for ‘culture add’ and not fit will support your sustainable workforce, business innovation and adaptability. Cultivating company culture that supports and encourages diversity must be willing to examine and implement change at every level. It’s not enough to attract diversity, you must be able to support their needs to retain an engaged workforce. Investigating opportunities to implement best practices, gather employee perspective and feedback, and look at opportunities to gain and share knowledge to increase
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Jamie combines a pragmatic focus on business strategy and outcomes with an unwavering drive to foster meaningful inclusion in organizations across Canada. The success of her uncommon and powerful approach has yielded accolades in accessibility, innovation and inclusive business practices, and advanced dialogue at all levels about what’s possible when organizations prioritize inclusion.
Transformative partnerships are at the center of Jamie’s approach, both as an organizational leader building a dynamic, resilient and high-performing team within INNoVA, and as a business advisor. With an unflinching and optimistic focus on elevating business and a profound understanding and embrace of innovation, Jamie has the ability to help business leaders transform their workplaces and boost the bottom line.
Under Jamie’s leadership, the INNoVA team helps businesses flourish by tapping into the unique strengths of real organizational diversity and active inclusion. INNoVA deploys design principles, deep experience and innovative approaches to develop solutions that ensure a healthy and dynamic workforce. This is a critical step toward meeting productivity and efficiency thresholds necessary to build sustainable business practices and foster a more equitable and resilient supply chain.
Jamie believes that organizations can thrive in a future that is innovative and inclusive – a conviction based on years of research, experience and results. She brings this knowledge to every partnership along with the grit, humor and determination to make it happen.

I hold a Bachelor of Science from McGill University and am completing an MLIS from the Faculty of Information & Media Studies at Western University. My research examines a radical reworking of LIS classification systems. By adopting a lens that challenges conventional Western thinking, my aim is to deconstruct and create an inclusive classification system, devoid of binaries that influence society and how information is retrieved and understood.
I have built my life around lifelong learning, respect, and the pursuit of truth. These values depend upon access to accurate information and a commitment to an open exchange of ideas. They inform my passion for public libraries and fuel my enthusiasm for developing meaningful partnerships that positively impact local community. As an expert in information procurement, I feel most content when I’m able to help people effectively articulate, seek, and evaluate information. I believe Information is power. But like all power, there are those who want to keep it for themselves.
When I’m not researching or writing, I’m tending to my ¼ acre Zinnia Garden, a pollinator paradise for local butterflies and bees. As Hans Christan Anderson wrote, just living is not enough…one must have sunshine, freedom, and a little flower.”
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With over a decade of experience working with businesses, employees, and job seekers, Emily is passionate about workplace accessibility and inclusion. Emily is an International Association of Accessibility Professionals (IAAP) Professional Member and a Certified Professional in Accessibility Core Competencies (CPACC). Emily has additional expertise in all areas of accommodation and adjustment including assistive technology.
Emily is always looking for opportunities to both further develop her expertise in best practices for accessibility and inclusion and share that knowledge with others in any way she can.

Michelle has 15 years of experience in the field of disability and work. Her journey began as a Career Advisor to job seekers with disabilities where she took a client-centred approach to supporting job seekers in achieving their professional goals, understanding the barriers they experienced, and finding ways to remove them. In her current role, she works with businesses to improve workplace accessibility and inclusion. This includes conducting needs analyses, providing customized solutions such as training, policy review, and recommendations as well as connecting businesses to job seekers with disabilities. Michelle has had the privilege of working with businesses in various industries across Canada which has given her insight into the many ways businesses with unique needs can embed accessibility and become more inclusive workplaces for persons with disabilities.
Michelle has also recently begun conducting accommodation assessments as a part of INNoVA’s Advisor services. This work has allowed her to connect employees and businesses to cutting-edge accessible solutions for individuals who may need adjustments at work.
Michelle is someone who is eager to find solutions to barriers that meet the needs of businesses and employees alike. Michelle values the contributions employees can make to a business when they are able to bring their authentic selves to work and she is driven by finding ways to make workplaces more inclusive and accessible environments for everyone.

Michelle brings over 15 years of experience in the areas of accessibility, adult education, business & employment disability confidence. She has received a Masters of Education in Adult Education & Community Development (with a specialization in Workplace Learning and Change) from the University of Toronto. She has also worked in various sectors, including: employment support services, higher education institutions, health care, and charitable community organizations. Michelle is passionate about facilitating and leading accessible and inclusive environments. She has worked in business accessibility, vocational rehabilitation counseling, learning & development (including accessibility & inclusion education for businesses or service providers), and higher education student support & engagement (including Accessibility Services Centres). She is a lifelong learner and approaches her work from a foundation of theory and practice.
Michelle enjoys supporting businesses and organizations in their accessibility journeys, and in enabling Disability Confidence. Michelle is passionate about bringing disability confidence and inclusive by design principles into every aspect of a business or organization; from the way that new employees are recruited, to organization-wide policies and practices.

In my role as an accessibility research analyst, I’m all about creating strategic research questions and organizing them in a way that serves up practical insights. I dive deep into literature reviews, carefully collect data via surveys, informational interviews and other modes and turn it all into easily consumable information with the support and collaboration from data analysts and accessibility consultants. My aim is making sure organizations not only meet but surpass the ever-changing demands of accessibility standards. On the achievement front,

Innovation is at the heart of overcoming design challenges for Sawyer, who consistently pushes the boundaries of what’s achievable in the dynamic digital space. Positioned at the forefront of the rapidly evolving industry, there’s an eagerness to embrace the continuous growth and transformation within this field. In Sawyer’s perspective, the synergy between creation and advancement relies on processing information and constructing novel ideas that have yet to materialize. Emphasizing the interdependence of these actions, there’s a focus on the necessity of looking towards the potential for progress rather than dwelling solely on past achievements. By redirecting attention towards the possibilities waiting to be realized, there’s an envisioned journey towards unprecedented heights and the surpassing of current limitations.

My expertise involves deriving insights by analyzing data and creating analytical models to demonstrate the impact of work, ensuring data quality and accuracy, creating surveys and collection of data from various sources, and building reports and interactive dashboards. I also have an extensive background in database management, and data analytics along with experience in accessibility, compliance, and workplace accommodations. By identifying underlying patterns and trends, my work informs the business to make evidence-based decisions. My qualifications include a master’s degree in management information systems from Florida International University.
My role at INNoVA focuses on reducing the guesswork by accessing information and simplifying/automating tasks. In the world today, it is not magic, but information captured by data processing that gives us the ability to identify what the course of the future might be and to plan accordingly. I believe by collecting data and analyzing it, every business can identify opportunities, gaps, trends, and patterns to help them grow and reduce risks.

Based in Toronto, Stephen is passionate about making a difference and driving change. With over 7 years of experience in Disability and Employment, Stephen leads INNoVA’s Business Services team to achieve and deliver inclusive solutions for all workplaces. Stephen holds a bachelor’s degree in psychology from the University of Guelph and started his career in the Developmental Services sector. From there, Stephen transitioned to Employment Services, with a specific focus on the employment of people with disabilities. Stephen’s work with people with disabilities, and businesses looking to become more diverse, inclusive, and accessible has led him to his current position with INNoVA as a Business Services Manager. At INNoVA, Stephen plays a pivotal role in strategizing, implementing, and optimizing INNoVA’s services and solutions. Through collaboration with the Sales, Marketing, and Product teams at INNoVA, Stephen ensures a unified approach with a keen eye for process improvement and innovation. In business and life, Stephen believes that progress requires us to embrace change and that innovation starts with thinking differently.

Aidana Rakhimova is skilled in brand development and marketing, with rich experience in both jewelry and hospitality industries. She excels in building and enhancing brand identities, a skill she demonstrated in her own brand’s growth and in her strategic role in the expansion of a Middle Eastern hotel chain. Her expertise combines creative design with strategic market analysis and project management, making her a valuable asset across various business contexts.
In her role at INNOVA, Aidana advocates for a harmonious blend of creative branding and operational efficiency. She focuses on an approach that combines branding with practical business strategies, enhancing INNOVA’s position in the market. Emphasizing adaptability and a forward-looking perspective, Aidana ensures that INNOVA stays agile and responsive to evolving market trends while maintaining its core brand values. Her goal is to integrate innovative ideas into effective business solutions, boosting INNOVA’s client engagement and overall success.

As a person with a major disability (cerebral palsy), Rebekah brings a number of life skills and business expertise to INNoVA that will help grow the business globally.
After completing her Bachelor of Business Administration with a specialty in HR, Rebekah then gained work experience in the Banking and Commercial Real Estate Industries where she provided administrative, financial, HR, and EDI ( Equity, Diversity and Inclusion) support. She also interfaced directly with customers, where she answered questions, problem-solved, and dealt with confidential matters.
In Rebekah’s volunteer roles, she has provided advice on how to best integrate persons with disabilities into the workforce, has twice been published by the Globe and Mail on what it is like to be someone with a disability in a wheelchair, has lived all across Canada and experienced different cultures and lastly traveled the world.
Rebekah is committed to accomplishing every task at INNoVA with the utmost professionalism, team spirit, timeliness, sensitivity (particularly given our role in supporting people with disabilities), and commitment to helping grow the business.

Ensuring that INNoVA truly stretches from coast to coast, I hold down the fort in the country’s most easterly point. Working out of St. John’s, Newfoundland, I have been leading change in the space of Disability and Employment since 2013. With a background in Psychology and Education, I apply my expertise and experience across varying levels of project, solution, and service delivery and lead INNoVA, in the solutions we design and deliver for our clients.
I consider myself a forward-thinking leader, and my career path has given me the opportunity to learn from strong women leaders. With a foundational education background in psychology, I have spent the last 10 years in the realm of disability and workforce inclusion, dedicated to reshaping the business landscape. With a passion for innovative solutions, I lead initiatives that not only foster diversity for our clients but also drive meaningful growth. My strategic approach and commitment to creating an inclusive work environment are transforming the way businesses operate, and at INNoVA, making a lasting impact on both individuals and organizations alike.

As an individual with a major disability (failed spine surgery disorder and sciatic nerve issues) I understand the importance of a comprehensive and innovative workplace with well-rounded solutions.
With the lived experience to truly understand the value of inclusion and a background from WLU, I’m here to help INNoVA grow and thrive. With over 15years experience of trust and relationship building, I understand the needs and wants of the changing environment and the customers within.
In my current role as Customer Success Consultant, I assist with expanding the diverse client base INNoVA has strived to create while assisting with the formulation of company specific plans to meet organizational needs. It’s time for everyone to bring their best selves to work and create a sustainable and real employment life cycle that allows everyone to participate.